~ September 18th , 2018 ~
Selling expensive items on eBay is no different than selling low cost items. Essentially, no matterwhat you are selling, it all comes down to how you market the item.
You must determine what the value of your item is, in three different ways. This will help you determine what your reserve price is. On eBay, the reserve price is the lowest price that you are willing to accept for your item. Here are some tips on how to market your items.
First : Have your high-priced item evaluated to determine what the actual market value is.
Second : Research similar items from past auctions at eBay to see what price those items sold for.
Third: Determine what the value of the item is to you. With this information, you should be able to determine the lowest amount you are willing to sell the item for.
You do not have to surf around the Internet placing ads here and there – when it comes to eBay auctions, the marketing is all done at the eBay website.
*Basically, when you set up your auction, you are setting up an automated marketing campaign.
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o Set your reserve price, and then set your opening bid price lower than $50 – no matter how high your reserve price is.
This is a marketing tactic. It will be hard to attract potential buyers to an auction for an item selling for hundreds or thousands of dollars – but getting them to an auction where the opening bid is only $50 is quite simple.
Remember, you don’t have to sell the item to anyone who bids less than your reserve price – unless you choose to do so at the close of the auction.
This method of price setting resembles marketing gimmicks used by offline businesses that are simply designed to ‘get customers in the door.’
o Use words that really describe your items.
Provide as many details as possible that prove the authenticity of collectible items.
o Includes pictures of the items
If the item has marks or scratches, simply be honest about it and make sure you pictures convey this as well.
P.S. BE HONEST!!!
Do not try to deceive potential buyers!!!
o State how the item will be packed and shipped.
Let the potential buyers know shipping insurance must be purchased as well.*In case of the item is damaged once it leaves your possession.
For higher priced items, most eBay buyers feel more comfortable using an escrow service.
Offer this as an option in your auction, with the understanding that the buyer must pay for the service.
This protects both parties from fraud, and it makes many buyers more open to spending the money to obtain the item.
eBay has partnered with an escrow service that is commonly used for high ticket items.
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