The Rise of Multichannel E-commerce Selling: A Basic Guide to Setting Up Multichannel E-commerce Business
Interestingly, an ever-increasing number of retailers are going the multi-channel route when selling on the web. You might need to think about accomplishing something comparative in your store. In the event that it bode well for your business, grow your online presence by setting up shop on other online marketplaces like Qoo10, Lazada, ezbuy, Shopee, Amazon, eBay, etc. Doing as such will possibly help to increase your store's visibility and sales, by enabling you to take advantage of the audiences that are already on those marketplaces.
But of course, not every online marketplaces are made equivalent. These online marketplaces charge merchant fees and some are more suited for particular sorts of items or end consumers. To help you with this undertaking, we have listed out a quick guide to the common online marketplaces for merchants. We'll be covering advantages and disadvantages for selling on multichannel e-commerce platforms, along with tips on how you can grow and sell better through them.
Advantages and Disadvantages
Wide reach & existing customer base – the biggest advantage when it comes to selling on online marketplaces like Qoo10, Lazada, etc is their wide reach and existing client base. These online marketplaces already have tremendous databases of clients who search for items and shop with them routinely.
Lower advertising and marketing costs – These online marketplaces likewise complete a great deal of the work with regards to increasing the visibility of your items. Their search functions make it simple for individuals to discover your things, and in some cases, they may even publicize your items for you.
Fees – Online marketplaces can charge month to month expenses or take a commission from your sales. These charges can fluctuate contingent upon your sales or the sort of store you have.
Limited branding and customization – Most online marketplaces don't offer a great deal of freedom with regards to branding and customization. The merchant pages on online marketplaces like Qoo10 or Lazada pretty much all appear to be identical, and the only things you can alter are the content and item photographs. This restricts your abilities to inject your identity or stand out in the online marketplaces.
Next, we will move on to the tips to be more effective in selling on multichannel e-commerce online marketplaces:
How to be more effective in selling on marketplaces
Here are a couple more tips to enable you to offer better and manage with your multichannel e-commerce stores more successfully:
Be responsive – You will most likely be unable to completely modify the look and feel of your shop, however, you can unquestionably include your personality and discover approaches to stand out by the way you speak with clients. This is particularly obvious when you're selling in online marketplaces like Qoo10, eBay, Shopee, Carousell, etc., where buyers and sellers get a lot of opportunities to talk. Continuously say thanks to them for their buy (or for connecting), be prompt with your responses, and answer inquiries in an engaging manner.
Optimize your listings – The finer details for listing optimization will vary, depending on which marketplace you’re dealing with, but generally speaking, you want to include the right keywords and make sure that you’re able to describe the items in an engaging but informative way.
The verbiage that you utilize could likewise rely on the online marketplaces that you're in.
Take a lot of awesome product photos – You can likewise stand out through your item photographs. Clearly, one of the greatest hindrances to shopping on the web is that individuals can't see or touch items direct. Merchants can address this by exhibiting different item perspectives and angles in the photographs, and perhaps demonstrating the item in action.
Make use of multi-channel selling tools – Managing all the selling activities like listing, inventory, order, enquiry, sales performance, etc. can be a bit tricky when you’re selling on several marketplaces so you may want to use a multi-channel e-commerce management solution like CombineSell, which syncs data across several channels, making it easier for you to stay on top of everything from one place. And most importantly, expanding your online business to other online marketplaces would be as easy as with just a single click, all your listings, inventory, etc. will be exported to the selected online marketplaces in just a matter of seconds. Give it a try! You will be surprised.